Mobile app interface for 'Spec Rep Help Desk', showing a logo with a lightbulb icon, and text indicating it is an AI-powered tool for architectural product research with a 'Start Here' button.

Introducing our a.i. search engine

A smarter way for your products to be found and specified.

Spec Rep Help Desk (SRHD) is a new kind of AI search platform.

It brings together everything an architect needs to make confident product decisions — in one place, instantly.

Most tools focus on product data alone.


SRHD combines:

  • Product documentation

  • Building code context

  • Environmental information

  • Design risk insights

  • Brand-trained AI agents

It’s not just search. It’s specification support that understands how architects work.

An integrated workflow, from search to specification

  • SRHD is designed to answer complex questions in seconds.

    You can ask questions like:

    • “Search for cladding products that are DTS non-combustible for Class 2 buildings?”

    • “What’s a good flooring option for aged care that meets slip resistance and infection control standards?”

    • “What should I consider when choosing a paint product for an aged care centre?”

    And the platform will respond with:

    • Relevant product options

    • Links to datasheets, install guides, and product brochures

    • Building class and NCC alignment information

    • Notes on performance, limitations, or typical risks

    • A direct link to an AI Spec Rep from the brand (if available)

  • Spec Rep Help Desk was built to solve the real challenges of specifying products in modern projects.

    Natural Language Queries

    Architects don’t search by product code.
    SRHD accepts real-world questions and delivers architect-friendly answers.

    Full-Context Support

    SRHD goes beyond the product spec sheet.
    It can help architects consider building classification, relevant NCC provisions, project scale, use type, and safety issues.

    Specification Risk-Aware Results

    The platform is trained on WorkSafe safety guides and building typology risks.
    It highlights potential compliance or design concerns based on project inputs.

    Sustainability Integration

    Environmental claims can be surfaced quickly to help architects make better decisions faster.

    Brand-Connected Answers

    For product-specific support, the platform connects to AI Spec Reps, our custom-trained AI agents that represent individual suppliers.

    These agents can answer deeper questions, provide downloads, or email your team directly if needed.

    • Be Discoverable in the Right Context
      Your products appear when architects are searching for real solutions — not just browsing websites. SRHD surfaces your brand in response to detailed, project-specific queries.

    • Transparency You Can’t Get Elsewhere
      Unlike tools like ChatGPT or Google, SRHD provides visibility into the actual queries being asked. You’ll see the kinds of questions architects are asking about your category — and how your brand is being considered.

    • Train the AI to Reflect Your Expertise
      Your AI Spec Rep is trained directly on your product documentation, compliance data, and key messaging. You control the source material — and can refine it over time to ensure the AI gives architects better, clearer, and more compliant answers than general-purpose AI tools.

    • Showcase Your Compliance and Technical Strength
      SRHD highlights the information that matters to architects: certifications, installation methods, NCC alignment, environmental credentials, and risk considerations. If you’ve done the work, SRHD helps you get credit for it.

    • Generate Qualified Leads from Real Projects
      When an architect needs confirmation, complex advice, or supporting documentation, the AI offers to connect them directly to your team — via email. These aren’t cold leads. They’re project-active queries from professionals who have already engaged with your information.

    • Improve Over Time with Data and Feedback
      As your AI agent interacts with users, you’ll gain insight into what works and where improvements can be made. You can iterate, retrain, and continuously improve your agent’s performance — something general AI tools don’t allow.

Screenshot of a messaging app conversation discussing suppliers that offer brused bronze metal finishes, including Astor Metals and Architrectural Electroplated Metal Finishes.
Woman in a dark office looking at her phone, with blue lightbulb icon on her screen, surrounded by architectural plans and a computer displaying a blueprint.

Once the Spec Rep Help Desk Concierge identifies suppliers that meet the search requirements, it will invite the architect to continue the conversation with a dedicated AI Spec Rep from that company.

This makes the experience a little bit like a 24/7 virtual trade show where the concierge at the front speaks with an architect and then refers them on to the right supplier.